• First things first, Connected TV is currently one of the fastest-growing channels in advertising – and it’s not surprising.
• Connected TV ads are one of the most effective ways of reaching your preferred audience; they’re highly targeted, un-skippable, brand-safe, AND trackable ads that are guaranteed to make an impact.
• They provide a broadcast-quality ad experience without the drawbacks of the ‘throw it against the wall and hope it sticks’ approach of traditional TV advertising.
• Precision targeting that eliminates waste. Unlike traditional TV advertising, OTT allows you to track the success of your marketing efforts. The ability to connect an ad view with a conversion (website visit, download, or sale) can help you see what’s working and get an accurate read on your ROI.
• Build and supplement base campaigns with focused, complementary strategies: incremental reach, manage frequency, target competitors, focus on lapsed customers.
• Enhanced ad relevance leading to increased engagement.
• Advanced analytics – With all of the data obtained about your audience, you can use it to find which ads are working for you and which ones are not to optimize future ads with the insights you obtained.

CONNECTED TV DEVICES

Connected TV isn’t just for smart TVs – there are a number of ways to stream CTV content.

• Tablets, Phones, Desktops – With the proliferation of Connected TV apps like Hulu, Fubo, Twitch, and more, these gadgets have been transformed into mini-television sets. You don’t need a TV to actually watch TV anymore.
• OTT/CTV Devices – OTT & Connected TV devices connect to your TV to allow for a continuous stream of content – meaning that as long as your internet connection is not disrupted, you don’t need to wait for an entire piece of content to download before hitting play. Popular examples are Roku, Chromecast, Amazon Fire Stick, Apple TV, and the major gaming consoles.
• Smart TVs – If you’re buying a big screen these days, you’re most likely buying a Smart TV. This is a television with a built-in connection to the internet – no sticks or dongles required.

TARGETING

Digital advertising is a complex landscape. Our time-tested targeting tactics can help achieve your campaign’s objectives.

Our custom targeting approach ensures we’ll reach your target audience when they are most likely to make a purchase. We’ll leverage premium inventory to target high-quality household income demographics. Additionally, precise location targeting will help us home in on audiences in close proximity to your business.

OTT advertising also allows you to retarget through web and mobile traffic to complete the cross-channel marketing loop. With the help of website retargeting, IP targeting, and device thumbprints, marketers can retarget a consumer that has seen their ad on streaming TV, on their computer, or smartphone.